WHERE YOUR CUSTOMER’S
JOURNEY AND YOUR BRAND
BECOME ONE.
We are One Group, one team, here to guide you toward efficient and effective marketing strategy and execution. Our team has decades of experience connecting with clients and customers, and our goal is to integrate with your team to ease your load while optimizing your performance. We are a full-suite agency specializing in the strategic development and creation of engaging content for businesses, realtors, sports teams, and venues. Our mission is to help our clients find their unique voice and tell their stories.
WHO
WHAT
Brand Design + Development
Website Development
Animation
Drone
Footage
Graphic Design
Photography
Real Estate Listing
Content Reels
Videography
Google + Youtube
Linkedin
Meta (Facebook + Instagram)
Tik Tok • Website
SEO Optimization
Audit + Analysis
Digital Ad
Social Media
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Photography Samples
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Video Samples
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Social Media Samples
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Website Samples
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Graphic Design Samples
Events
Brand
Food and Beverage
Websites
CASE STUDIES
SERVICES
Brand Development
Content Creation
Graphic Design
Social Media Strategy
Website Development
THE CHALLENGE
Building a West Coast Classic Built to Stand Out
Local Brewery Wants an Old School Design
Way Back Brew Co was originally intended to be a completely different brand and have a completely different feel; however, with a change in direction, the ownership team was looking to create a distinctly West Coast to its brand, its room, and its beer. Like any project, timelines were tight and budgets were conservative in attempt to get this new brewery off the ground in a good position while also making a substantial impact in the community where it was located.
THE SOLUTION
Our team worked closely with the interior design team to get a feel for the room and the space and then incorporated concepts and imagery from the 1970’s and 1980’s to capture the retro feel that was desired. We provided over 15 logo concepts to help the client envision different concepts and pull parts from each to formulate a final direction. Once that was done, we moved on to the packaging which created a unique challenge in trying to find a way to have the new brand stand out amongst a cluttered craft beer market. We found a way to tie in the flow of the room with a retro striping that had specific colouring to the beer type against a bright, off-white back drop to help it pop on store shelves which translated very well to the launch plan and strategy on social media as well.
SERVICES
Brand Development
Content Creation
Website Development
THE CHALLENGE
A Familiar Brand Looking for a Refresh
Making Old New Again
The Semiahmoo Minor Hockey Association has been around for over 50 years and during that time, has seen four logo variations as the region developed and player boundaries increased in size to cover both White Rock and South Surrey. Despite the colours remaining mostly consistent, the logo and jersey scheme had become dated and were not connecting with its players as much as it used to. The challenge was coming up with a modernized logo that encapsulated the history of the association and did not deviate t oo far from what had become a recognized brand.
THE SOLUTION
Our team endeavoured to create four new concepts for review by the board; once the board had provided feedback, we then conducted an informal survey of members, alumni, community partners and staff to gauge the interest in modernizing the logo. Once that was completed and it was confirmed that there was interest in doing so, we moved to implement the brand across all channels including building a new website and social media graphic package that could roll out to highlight the sponsorship and community engagement createdby the new brand.
SERVICES
Content Creation
THE CHALLENGE
National Concept on a Regional Budget + Timeline
Big Brand Re-Launch in Less Than a Week
A long-standing client of ours with multiple locations across the Lower Mainland and Fraser Valley came to us with the need to launch a commercial-quality video in less than one week. During this time, we needed to source professional actors, work with their brand agency to create a script and approved concept and figure out a way to fake covering existing signage with the new brand. The content we created would hit digital and traditional platforms the week following.
THE SOLUTION
Our team worked with our client and their team to pull together this commercial at 20% the cost of the proposed budget (80% below budget) with two days to spare.
SERVICES
Brand Development
Content Creation
Website Development
THE CHALLENGE
COVID-19 Created a Million Stories, and we were privileged to be able to tell Fraser Health’s
Health Authority Has Story to Tell
Halfway through the first COVID-19 lockdown, Fraser Health wanted to share the trials and tribulations facing first responders and those on the front line during the pandemic. What made this project challenging is that the world was still in lockdown and restrictions in hospitals were even more intense. We had to find a way to illustrate the behind-the-scenes scenarios and struggles without really having access to do so.
THE SOLUTION
Our team worked hand in hand with Fraser Health’s communications department and were able to find ways to capture footage of their team in action as well as the impact they were having on our community without putting anyone at risk or interfering with the work they were doing. What was created was a video that captured all of the emotion and effort put in by those working the front lines and those in the community in a video that was eventually shared by Prince William and Princess Kate.
SERVICES
Brand Development
Content Creation
Graphic Design
Social Media Strategy
Website Development
THE CHALLENGE
Safe Sweat sets out to build a brand and venture into franchising across North America.
Safe to Expand
Safe Sweat opened during COVID-19 as a boutique gym located in a suburb of Vancouver and had set its sights on attracting a stable membership base so that it could being expansion through franchising the brand across North America. In order to do so, it needed to find a way to focus their marketing efforts in an affordable way, without taking the focus away from their day-to-day operations.
THE SOLUTION
To deliver the results Safe Sweat needed, our team had to create professional digital content (photo and video) that would be appealing to the masses and on par with larger, big box gyms while also find relatable content that would touch the target audience of the gym. We learned the different people who Safe Sweat was attracting and found unique ways to connect with them while working behind the scenes in their ad accounts to get the most out of every dollar spent. The results were impressive, seeing a steady increase in memberships sold online as well as tremendous growth in online awareness which helped them secure a spot on Dragon’s Den in 2023.
SERVICES
Digital Ad Management
Videography
User Generated Content
THE CHALLENGE
Kintec was growing fast and needed an agile team to handle multiple aspects of their marketing efforts.
Major Brand Needs One-Stop-Shop
Kintec’s had grown their brand to national proportions and recently expanded into Ontario with efforts being pushed in the US as well; most of their marketing efforts to that point had been done using traditional channels. Following a recent invigoration of their digital imprint using an off-site agency, they wanted to work with someone local who could handle all of their content needs as well as their digital ads to create a more focused, consolidated strategy. Most important was developing a relationship with someone who could learn the brand and understand it, in order to help sell it.
THE SOLUTION
Our team began by working with Kintec on some initial content concepts and were able to deliver under tight timelines and within budget. From there, the relationship progressed to handling all digital content needs, photo, video and digital ad content while also taking over their digital ad optimization where we able to increase their return on ad spend (ROAS) by over 5x. At various times, due to maternity leaves or other transitioning staff, we have handled their social media, and more allowing them to be flexible and confident in their partnership with us to develop the assets and execute their strategy effectively.
SERVICES
Brand Development
Digital Ad Management
Graphic Design
Photography
Social Media
Videography
Website Development
THE CHALLENGE
A Full House of Digital Needs Required to Open New Concept
Marketing a NOBLE Venture
Brand new restaurant brand requires the full package – brand creation, website development, menu design, and then a digital launch strategy (and delivery) that would get the new location on the radar in a community that has a lot of competition for views. To make the project more interesting, the turnaround time from concept to launch was less than six months.
THE SOLUTION
Our team got to work and built the brand simultaneously with the website simultaneously so that no time was wasted. Once the brand was finalized, we worked quickly to build the menus and any other required collateral while our social team began to develop their online strategy which launched one week prior to the opening weekend. The result was a rapidly growing social network that rose to 1000 followers before the restaurant opened and over 400 people in person at the first night. Since then, growth has been steady as the OG team has showcased the food and team using a strategic mix of still and video based content.
One of the elements that makes our team unique is our experience working with a variety of brands, big and small. Not only do we help clients of all sizes, we also work with clients from any industry giving us a unique perspective while allowing us to utilize techniques across categories.
GET STARTED TODAY!
GET STARTED
